Google Analytics 4 Pro module for PrestaShop

Features and benefits of the module

• 16 GA4 e-commerce events - view_item, view_item_list, select_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, refund, search, view_search_results, sign_up, login
• dual tracking: JavaScript + Measurement Protocol - purchase transactions sent simultaneously via the browser and server-side, so data reaches GA4 even when the customer uses an ad blocker
• 3 purchase event sending modes - after the customer returns to the confirmation page, after the order status is changed via API (GA4 API key required), or after clicking the confirmation button in the checkout process
• Google Ads conversion tracking with automatic detection of new customers (new_customer parameter) for acquisition campaigns
• Enhanced Conversions - hashed customer data (email, phone, address) passed with conversions for better matching in Google Ads
• Google Ads dynamic remarketing - automatic sending of product identifiers, page type, and cart value to build personalized remarketing lists
• User ID cross-device tracking - linking the logged-in customer's sessions across devices and browsers
• automatic refunds in GA4 - the refund event sent via Measurement Protocol when the order status changes to the selected refund status
• option to provide 2 GA4 tracking codes e.g. a second one for a marketing agency
• 5 product identifier types - product ID, attribute ID, attribute_ID, reference, EAN - to match with the Google Merchant Center feed
• discount coupon detection - the coupon code is automatically passed in GA4 events
• integration with GA4 DebugView - built-in debug mode with real-time event preview in the Google Analytics panel
• status panel in the configuration - at a glance you can see what is configured: GA4, Google Ads, Measurement Protocol, last tracked order
• full compatibility with popular one-page checkout modules - TheCheckout, SuperCheckout, STEasyCheckout, OnepageCheckout and others
• support for PrestaShop 1.7.x, 8.x and 9.x
• full Polish localization - the entire admin interface in Polish

Link to the module demo:

Admin panel demo:
https://moduly-prestashop.eu/ga4pro/admin-dev

Front office demo:
https://moduly-prestashop.eu/ga4pro