XML product export for Facebook dynamic ads for PrestaShop

Key features and functionalities

• Generation of XML feeds for Facebook Dynamic Ads and Meta catalogs without the need to manually compile product files.
• Creation of separate feeds for different countries, languages, currencies, and stores, making it easier to sell across multiple markets.
• Support for multistore environments, allowing a single module to operate in more complex PrestaShop implementations.
• Automatic retrieval of product data such as name, description, link, canonical link, price, promotional price, promotion validity date, and availability status.
• Support for product variants and combinations, along with correct grouping of items in the catalog.
• Export of the main image and additional product images, increasing the completeness and attractiveness of the advertising offer.
• Inclusion of brand, GTIN, MPN, and product identifier information according to the store’s configuration.
• Export of attributes useful in product advertising, including colors, sizes, materials, patterns, and additional product details.
• Support for additional fields used in advanced campaigns, such as custom label 0-4, product highlight, age group, gender, multipack, bundle, or promotion ID.
• Ability to add information about shipping costs, shipping labels, transit time, as well as product dimensions and weight.
• Mapping of store categories to an external catalog taxonomy with support for inherited mapping across the category structure.
• Category mapping suggestions that help configure the feed faster, even for users without technical experience.
• Management of the dictionary and content cleaning, helping organize titles and descriptions before sending them to the catalog.
• Ability to choose the source of the product description, allowing better control over the quality of marketing communication in the feed.
• Filtering the offer by category and excluding selected manufacturers so that only the right products are included in the feed.
• Enabling or disabling a product in the feed directly from the product list in the administration panel.
• Advanced settings at the product and language level, allowing data to be refined only where needed.
• Generation of data quality reports with detection of missing information, for example for images, descriptions, brand, GTIN, or category mapping.
• Better control over the accuracy of the product catalog, helping reduce item rejections and speed up campaign launch.
• User-friendly workflow logic for both performance marketing specialists and store owners who simply want to launch an effective feed without manual data processing.

Business benefits

• Time savings in preparing and maintaining the advertising catalog.
• Lower risk of errors in product data sent to Meta.
• Easier scaling of campaigns to new markets, languages, and currencies.
• Higher feed quality, resulting in smoother launch of dynamic ads.
• Greater convenience for technical and marketing teams thanks to working with one organized tool.