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The module is no longer being developed because the Google Universal Analytics service is being discontinued!!! We encourage you to purchase the module for Google Analytics 4 here.
Module features and benefits
- Integration with Google Analytics UA and Google Analytics 4, Google Tag Manager, Google Dynamic Remarketing all services via DataLayer
- orders and refunds are sent after the order status changes to e.g. "Paid" or another / other statuses selected in the module configuration
- support for Google Dynamic Remarketing via DataLayer
- support for Enhanced Ecommerce and DataLayer
- 100% guarantee of sending information about every order from PrestaShop to Analytics
- supports all payment methods / the customer does not even need to return to the store after making the payment
- automatic import of tags / variables to Google Tag Manager using a JSON file
- every action (product view, add to cart, purchase, etc.) in this module uses events
Supported events
- productImpressions - product impressions, on one of the product lists such as category, new products, price reductions, bestsellers
- productClick - product clicks, on one of the product lists such as category, new products, price reductions, bestsellers
- productDetailImpression - product detail view, on the product page
- addToCart - adding a product to the cart
- removeFromCart - removing a product from the cart
- checkout - measurement of shopping cart steps
- checkoutOption - measurement of shopping cart step options, such as adding personal information, payment or shipping
- refund - measurement of refunds
- purchase - measurement of purchases
- promoView - measurement of visits to promotion pages
Demo for customers:
Admin panel: https://prestadev.pl/demo_pdanalitycseetagmenagerpro/admin-dev
Login:
Front office: https://prestadev.pl/demo_pdanalitycseetagmenagerpro
Login:
demo@demo.com
Password: demodemoFront office: https://prestadev.pl/demo_pdanalitycseetagmenagerpro