Domodi / Allania pixel tracking for PrestaShop 1.7.x

DomodiPixel module supports the management of product campaigns run on Domodi and Allania websites. Thanks to DomodiPixel, we can ensure even better positioning of products and more precise selection of marketing communication channels to support sales. The tool provides information, not only about the transaction made, but also about the products that were added to the shopping cart, but the sale was not finalized. Having this knowledge, we can actively support the finalization of the transaction, using internal re-marketing and positioning in the listing of offers. In the event of a change in the availability status of a product in the store, DomodiPixel will enable us to react quickly, which will translate into cost savings, among other things.