Google Analytics Enhanced Ecommerce Pro module for PrestaShop 1.7.x

Features and advantages of the module

• Integration with Google Analytics UA and Google Analytics 4, Google Tag Manager, Google Dynamic Remarketing all services through DataLayer
  
• orders and returns are sent when the order status is changed to, for example, "Paid" or other / other selected statuses in the module configuration
• support of Google Dynamic Remarketing through DataLayer
• support of enhanced Ecommerce and DataLayer
• 100% guaranteed upload of every order information from PrestaShop to Analytics
• supports all payment methods/ customer doesn't even need to return to the store to make payment
• automatic import of tags / variables into Google Tag Manager via JSON file
• every action (product preview, add to cart, purchase, etc.) in this module uses event / events

Supported events

• productImpressions - product impressions, on one of the product lists such as category, news, price cuts, bestsellers
• productClick -product clicks, on one of the product lists such as category, news, price reductions, bestsellers
• productDetailImpression - view of product details, on the product page
• addToCart -adding the product to the cart
• removeFromCart -removing a product from the cart
• checkout - measuring the steps of the shopping cart
• checkoutOption - measuring the options of the shopping cart steps, such as adding personal information, payment or shipping
• refund - measuring returns
• purchase - measuring purchases
• promoView - measuring visits to pages with promotions

Demo for customers: