Product description
- the module uses the global site tag, a new implementation of sales tracking introduced since October 2017.
- 100% compliant with Google sales conversion tracking integration documentation
- ability to set all parameters
- transmits the order value and currency
- choice of tracking format (tracking tag) and background color
- easy installation and configuration
- support PrestaShop 1.5.x, 1.6.x, 1.7.x, 8.x
- works correctly with payment modules Payu, Przelewy24, Paypal, FirstData etc.
- the sales conversion event is fired only once in the hookFooter hook so as to solve problems with modules that do not display the order-confirmation page
A conversion in AdWords occurs when an ad click directly results in a desired user behavior, such as a purchase, newsletter subscription, leaving contact information, viewing a page or downloading data. Conversion tracking records such events occurring on the site.