Facebook Pixel for Prestashop 1.5.x 1.6.x 1.7.x

Features and benefits of the module

• supported standard events: Purchase (track purchases), InitiateCheckout (start shopping process), ViewContent (display product page), PageView (display page), AddPaymentInfo (select payment method), ViewCategory (display product category), AddToCart ( add product to cart), CompleteRegistration (complete customer registration), AddToWishlist (add to wishlist), Search (search on store)
• possibility to choose the identifier of the products passed by the module so that it matches the same one we pass in the XML file with the list of products for Facebook (product id, product-id_attribute-product, index / reference, ean13)
• AS THE ONLY MODULE ON THE MARKET when changing the combination of the product on the product card correctly run the events VievContent and AddToCart passing the id of the selected combination
• possibility to add a prefix to the idof products (e.g. when passing in an xml file products where the product id has an additional prefix)
• purchase / purchase event is triggered regardless of the payment method selected
• for each event parameters are passed in accordance with Facebook pixel specification
• full support for multistore
• no file modification required / easy installation
  

More about Facebook Pixel:

https://www.facebook.com/business/help/742478679120153?helpref=faq_content