--- type: "product" id: 46 url: "https://prestadev.pl/en/seo-package-prestashop-essentials-optimization.html" markdown_url: "https://prestadev.pl/en/markdown/product/46.md" title: "SEO Essentials Package / Prestashop performance optimization" description: "SEO Essentials: audit and technical optimization of PrestaShop. Check the scope of work on performance, Core Web Vitals, and the technical foundations of the store's SEO." image: "https://prestadev.pl/2274/seo-package-prestashop-essentials-optimization.jpg" sku: "PSSEOESSENTIALS" ean13: "0" brand: "PrestaDev.pl" price: 1990.00 price_tax_excluded: 1617.89 currency: "PLN" tax_included: true availability: "in_stock" is_pack: false customization_required: false condition: "new" categories: ["PrestaShop services"] language: "en" updated: "2026-08-28" --- # SEO Essentials Package / Prestashop performance optimization ## PrestaShop SEO Essentials Package — professional technical store optimization **PrestaShop SEO Essentials Package** is a technical optimization service for an online store based on PrestaShop, carried out by PrestaDev.pl specialists. It includes an audit and improvement of several factors that genuinely affect Google rankings and the store’s visibility in new AI-based search channels. The result is a faster, technically well-structured store that search engines are more willing to index and rate more highly. **⚡ It is possible to achieve a 100% score in Google PageSpeed Insights.** We optimize the store according to official Google recommendations (PageSpeed Insights, web.dev) and GTmetrix until the Core Web Vitals metrics — LCP, CLS, and INP — reach the best possible values for your theme and hosting. The maximum score of 100/100 is within reach — our previous implementations confirm this. ## Description ### What is included in the package? - **website optimisation according to suggestions from [WEB.DEV](https://web.dev)** - **website optimisation according to [GTmetrix](https://gtmetrix.com/)** - **website optimisation according to Google suggestions in [PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/)** - **implementation of Google rich snippets on all recommended pages** - **validation of the website and subpages to the [W3C ](http://validator.w3.org)standard** (package option) - **implementation of WebP format images for products, categories, manufacturers, etc. (package option)** - checking and correcting tags on the website such as head, strong, em, etc. - checking meta tags and title - **website corrections in accordance with Google Webmaster Tools and Bing Webmaster Tools guidelines (package option) ** - checking whether sitemaps are generated correctly and possible exclusion of content that does not make sense to submit for indexing - adding the website to Google Webmaster Tools - adding the website to Bing Webmaster Tools ## Features | Feature | Value | | --- | --- | | Prestashop 9.x support | Yes | | Support for Prestashop 8.x | Yes | | Prestashop 1.7.x support | Yes | | Prestashop 1.6.x support | Yes | | PrestaShop 1.5x support | Yes | ## Variants | Variant | Price | Availability | Variant ID | | --- | --- | --- | --- | | Package selection: Implementation of images in WebP format | 2174.50 | ` in_stock ` | ` 186 ` | | Package selection: Optimizations related to dedicated server or VPS (Memcache, APC, OPcache, Deflate, Expiry etc) | 2490.00 | ` in_stock ` | ` 189 ` | | Package selection: Basic package | 1990.00 | ` in_stock ` | ` 185 ` | ## Categories - PrestaShop services ## Questions and answers ### What is the PrestaShop Essentials SEO Package? Language: en This is a comprehensive technical optimisation service for a PrestaShop store provided by PrestaDev.pl. It includes an audit and improvement of several factors taken into account by the Google algorithm: loading speed (Core Web Vitals), rich snippets structured data, HTML semantics, meta and title tags, sitemaps, and submission of the store for indexing in Google Search Console and Bing Webmaster Tools. ### Is it really possible to achieve a 100% score in Google PageSpeed Insights? Language: en Yes — as part of the package, it is possible to achieve a 100% score in Google PageSpeed Insights, as confirmed by our previous implementations. We optimize the store according to Google's official recommendations (PageSpeed Insights, web.dev) and GTmetrix until the best possible values for the LCP, CLS, and INP metrics are achieved. The final result depends on the theme, hosting, and installed modules, which is why we carry out an audit before starting the work and indicate a realistic goal for your store. ### What exactly does store speed optimisation include? Language: en We work according to three independent measurement tools: Google PageSpeed Insights, web.dev, and GTmetrix. We improve Core Web Vitals metrics — Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP). As part of the package option, we also implement WebP format images for products, categories, and manufacturers, which significantly reduces the page size. ### What are rich snippets and what do I gain thanks to them? Language: en Rich snippets are structured data in the Schema.org standard, which we implement on all recommended types of store pages. Thanks to them, Google can display additional information about your store in the search results: product ratings in the form of stars, prices, availability, or breadcrumbs. Such a result takes up more space, attracts attention, and achieves a higher click-through rate than a regular link. ### Does optimisation improve the visibility of the store in AI search engines, such as ChatGPT or Google AI Overviews? Language: en Yes. AI search engines are based on the same technical foundations as traditional SEO: proper HTML semantics, Schema.org structured data, and efficient indexing in Google and Bing. The package organizes exactly these areas, and submitting the store to Bing Webmaster Tools is of additional importance here, because the Bing index powers, among others, ChatGPT results. Thanks to this, your offer is also understandable to AI models recommending products. ### Does the package include submitting the store to Google and Bing? Language: en Yes — we add the store to Google Search Console and Bing Webmaster Tools and submit sitemaps for indexing. Beforehand, we check whether the XML sitemaps are generated correctly and exclude from them content whose indexing is not justified (e.g. technical pages). As part of the package option, we also implement fixes resulting from error reports in both tools. ### What do the items described as a package option mean? Language: en Package options are extensions selected to suit the needs of a specific store: validation of the page and subpage code to the W3C standard, implementation of images in WebP format, and fixes based on reports from Google Search Console and Bing Webmaster Tools. During the audit, we indicate which options will bring real results to your store, and we price them individually. ### Can the changes break the appearance or operation of my store? Language: en No — the optimisation concerns the technical layer and does not change the appearance or functionality of the store. Before starting work, we create a backup of the modified files, and we verify each change on the live store. After completing the work, we compare the measurement results before and after the optimisation. ### Which versions of PrestaShop is the service compatible with? Language: en We optimize stores based on PrestaShop from version 1.7 to the latest 9.x, regardless of the theme used — whether default or commercial. We specialize exclusively in PrestaShop, which is why we understand the performance specifics of this platform, its themes, and the most popular modules. ### How long does package processing take? Language: en The implementation time depends on the size of the store, the theme, and the number of installed modules — typically, it is a few business days. We determine the exact timeframe individually after a preliminary store audit, before the work begins. ### What do you need from me to start the optimisation? Language: en To carry out the work, we need access to the PrestaShop admin panel and to the store files (FTP/SFTP or hosting panel). If the store already has accounts in Google Search Console or Bing Webmaster Tools, access to them will also be useful — otherwise, we will create and verify them as part of the service. ### Is the optimisation effect permanent? Language: en The implemented improvements are permanent; however, the PageSpeed score may change over time—for example, after installing new modules, adding marketing scripts, or updating the theme. Once the work is completed, we provide recommendations on how to maintain a high score, and if needed, we offer re-optimization. ## Customer reviews - Average rating: 5.00/5 - Public reviews: 2 - Source: iqitreviews