PrestaShop can send an order confirmation, but that does not mean it has a ready-made newsletter campaign system. For regular mailing, you also need recipient selection, content preparation, a queue, a schedule, and unsubscribe handling. SMTP is responsible for delivering the message to the mail server — it does not replace these functions. It is worth separating these tasks before you start sending a promotion to your entire database.
What can PrestaShop do without an additional newsletter module?
Transactional messages relate to a specific event: a purchase, a change in order status, or password recovery. A newsletter, on the other hand, is a campaign directed to a selected group of subscribers, for example with new products or a guide. These are two different processes, even if they use the same email system.
In the Advanced Parameters → E-mail section, you can configure the sending method, message format, and run a test. PrestaShop also provides a sending log. The scope of these settings is described in the official PrestaShop email documentation.
In turn, the standard ps_emailsubscription module is used for newsletter sign-up. The form collects subscribers, but it is not a complete tool for creating and running campaigns. The database of saved addresses, SMTP configuration, and the campaign panel are three separate elements.
Why is SMTP alone not enough to send a newsletter?
For a single email, it is enough to prepare the message and pass it for sending. With a larger database, you also need to know which addresses have already been processed, who should be retried, and who unsubscribed before the next batch starts. Sending an entire campaign in one long request exposes the process to interruption by the server timeout limit.
A queue solves the problem of organising the sending process, but it does not remove the mail provider's limits. Batch size, intervals between messages, and launch frequency must be adjusted to the hosting and the terms of the SMTP service. A successful test of one email does not prove that the same configuration will handle several thousand messages in a short time.
What does Easy Newsletter Pro add to PrestaShop?
Easy Newsletter Pro adds campaign handling in the store panel. It has its own queue, while messages are sent through the PrestaShop email mechanism. It does not require a separate platform for newsletter management; it still needs a correctly configured transport, for example the SMTP of a mail provider.
- Content preparation: the builder guides you through the template, products, recipients, and sending. You can use a ready-made layout, edit the content, and add products from the catalogue instead of manually copying their names, prices, and links.
- Recipient selection: the module uses customers subscribed to the newsletter, guest subscriptions, and CSV import. It provides lists and filters, including language and default customer group. It takes exclusions and unsubscribed addresses into account.
- Controlled sending: it processes the queue in batches, allows you to pause and resume a campaign, and retry failed attempts within a specified limit. It shows progress and server error messages.
- Schedule and checks: the campaign can be scheduled, a test message can be sent, and you can check, among other things, the presence of recipients, a subject line, and an unsubscribe link. Trial mode goes through the queue without actually sending the campaign.
There are two important conditions here. Scheduled sending and continuing work after closing the panel require a working CRON job. In addition, content with products is saved during campaign preparation: a later price change in the store does not automatically update the ready message. Therefore, check that it is up to date before launching the promotion.
Deliverability: what will the module not do for the mail server?
Domain authentication, sender reputation, and database quality affect whether the message will be accepted and where it will land. Gmail requires SPF or DKIM from all senders, and SPF, DKIM, and DMARC from bulk senders. For their marketing messages, it also requires one-click unsubscribe support and a visible opt-out link. The details are set out in the Gmail sender guidelines.
Easy Newsletter Pro has domain record diagnostics, but it does not configure DNS for you and does not guarantee delivery to the inbox. Support for the List-Unsubscribe and List-Unsubscribe-Post headers in the module requires PrestaShop 1.7.5 or newer and a correct connection to the mechanism that adds them to messages. Their presence is worth checking in a received test email.
Send to people who have subscribed to your messages. CSV import does not in itself confirm that recipients want to receive marketing. Unsubscribing should be easy and respected even when the address was already in the prepared queue.
“Sent” and “opened” — how should statistics be read?
Sent status means successful handover of the message by the email mechanism, not confirmation that it was read or reached the main inbox. Rejections at the sending stage should be distinguished from later bounces and anti-spam filter decisions.
Optional open tracking in Easy Newsletter Pro uses a pixel. The module also supports click tracking and revenue attribution based on the last click within a specified time window. However, opens are only an indicative metric: image blocking limits measurement, and Apple Mail Privacy Protection may load content in the background regardless of whether the message was read. Revenue attributed according to the model is also not proof that the purchase happened solely because of the newsletter.
How to prepare your first campaign?
- Check email and limits: SMTP configuration, domain authentication, and the allowed sending rate.
- Select the right recipients: define the campaign goal, language, and list instead of sending everything to everyone by default.
- Test the finished message: on phone and computer, checking prices, links, sender, and the ability to unsubscribe.
- Start the schedule: verify the last CRON execution and begin with a smaller group.
- Evaluate the result: analyse errors, clicks, unsubscribes, and orders, not just the open rate.
Easy Newsletter Pro organises campaigns run from PrestaShop; however, effective mailing also requires the right infrastructure and content expected by recipients. If you want to manage a newsletter directly in the store, this is a specific way to complement the functions that email configuration alone does not provide.
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